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Kalaburagi rottis: PM's mention boosts sales
The New Indian Express Vellore
|June 30, 2025
Prime Minister Narendra Modi, during his Mann ki Baat address on Sunday, mentioned Kalaburagi rottis and within hours, the Kalaburagi Rotti Producers Cooperative Society received over 55 orders through Amazon.
The Society, which supports hundreds of women in Kalaburagi district who make jowar rottis, has received orders for 560 rottis (55 orders) and the number was only increasing.
The Society buys rottis from women self-help groups in different villages of Kalaburagi district and dispatches them through e-commerce platforms.
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