Whiff of a novel trend? Artificial flowers are reshaping Kerala's festivals

FOR generations, fresh flowers have played a major role in the vibrant festivals of Kerala.

- POOJA NAIR @ Kozhikode

From the golden shower of the kani konna during Vishu to the intricate floral carpets, or pookalams, of Onam, these natural blooms are deep-rooted in Malayali culture. But in recent years, a new kind has been flowering -- one made of plastic and that promises convenience, affordability and a longer-lasting festive spirit.

This shift from nature's bounty to a more practical, reusable alternative is not just a trend -- it's now a burgeoning cottage industry.

Traders across the state have reported a significant surge in the popularity of these synthetic flowers, noting that they are "washable, recyclable, and significantly cheaper" than fresh flowers that are now mostly imported from neighboring states.

The pookalam, a centerpiece of the Onam celebration, has traditionally been a labor of love, a daily creative effort using flowers plucked from local gardens. But with the scarcity of native flowers such as thumba and thechi and the rise of urban living, this cherished tradition is becoming increasingly challenging.