Intentar ORO - Gratis
Lack of testing labs, Kasturi cotton brand in limbo
The New Indian Express Madurai
|October 12, 2025
THE premium cotton initiative, Kasturi Cotton Bharat, launched with the aim of establishing a globally recognised national cotton brand, is facing early roadblocks due to inadequate testing and certification infrastructure.
Industry experts warn that unless these challenges are swiftly addressed, the significant momentum in long-staple cotton production could be undermined, impacting India's aspirations to compete with global benchmarks like the US's Supima and Egypt's Giza.
Launched on World Cotton Day in October 2022 by the Ministry of Textiles in collaboration with the Cotton Corporation of India (CCI) and the Textile Export Promotion Council (TEXPROCIL), the Kasturi Cotton brand was envisioned as a symbol of quality and national pride. The goal was to shift India's global image from being a mass producer of short-staple, lower-quality cotton to a source of premium, high-grade fibre.
Esta historia es de la edición October 12, 2025 de The New Indian Express Madurai.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE The New Indian Express Madurai
The New Indian Express Madurai
The Sign of the Times
In a world of clicks and swipes, penmanship refuses to die.
2 mins
October 12, 2025
The New Indian Express Madurai
VENEZUELA'S IRON LADY
MARÍA CORINA MACHADO
3 mins
October 12, 2025
The New Indian Express Madurai
Oppn up in arms over women journalists barred from Taliban press meet
COMING down heavily on the Modi government over the exclusion of female journalists from a press conference of visiting Afghan Foreign Minister Amir Khan Muttaqi, the opposition on Saturday termed the incident 'shocking and unacceptable', saying it dishonored Indian women by allowing the Taliban minister to do so.
1 mins
October 12, 2025
The New Indian Express Madurai
The Ugly Indian Migrant and the Ripple Effect
Across the world, and for decades, the Indian diaspora was regarded as a model minority-productive, eager to assimilate, law abiding and generally civil.
3 mins
October 12, 2025
The New Indian Express Madurai
FINDING SOLUTIONS FOR RARE EARTH DEPENDENCE
MACRO VIEW
3 mins
October 12, 2025
The New Indian Express Madurai
US envoy-designate meets PM, EAM amid efforts to reset ties
AMID tariff tensions rocking India-US ties, US Ambassadordesignate Sergio Gor on Saturday met Prime Minister Narendra Modi and External Affairs Minister S Jaishankar.
1 mins
October 12, 2025
The New Indian Express Madurai
All that Remains is Absence
Written by Ibtisam Azem and translated from Arabic by Sinan Antoon, The Book of Disappearance is a work of speculative fiction about the sudden disappearance of Palestinians from Israel, vanishing from homes, hospitals, and even imprisonment camps.
2 mins
October 12, 2025
The New Indian Express Madurai
Kantara: Chapter 1 in ₹500 cr club, sets pan-India benchmark
RISHAB Shetty's Kantara: Chapter 1 has emerged as a boxoffice phenomenon, redefining the reach of Kannada cinema across India.
2 mins
October 12, 2025
The New Indian Express Madurai
Lack of testing labs, Kasturi cotton brand in limbo
THE premium cotton initiative, Kasturi Cotton Bharat, launched with the aim of establishing a globally recognised national cotton brand, is facing early roadblocks due to inadequate testing and certification infrastructure.
2 mins
October 12, 2025
The New Indian Express Madurai
India have an issue they need to address — run out
DAY two of the second Test between India and West Indies promised to be a glorious batting day.
2 mins
October 12, 2025
Listen
Translate
Change font size