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Retail firms now see Generative AI as a transformative tech
The New Indian Express Kozhikode
|January 10, 2025
Consumers, especially online shoppers, now prefer quicker product recommendations and hyper-personalized content.
Retail firms are trying to offer these experiences with the help of Generative AI, which transforms the shopping experience. Retailers view this as a transformative tech that helps them onboard more new customers.
As much as 71% of consumers want Gen AI to be integrated into their purchasing experiences, according to Capgemini Research Institute's annual consumer trends report. In its report titled 'What Matters to Today's Consumer,' it finds that technological innovation is playing a significant role and is also fuelling consumer behaviours.
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