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Pricey Starlink to target niche customers
The New Indian Express Kochi
|March 14, 2025
ELON Musk-led Starlink may target niche customers in India due to its pricing, which is significantly higher than the services provided by Bharti Airtel and Reliance Jio.
According to a report by Bernstein, Starlink's satellite technology offers advantages in remote areas, but its high cost and potential speed variability make it less attractive to consumers in urban and semi-urban regions, where Airtel and Jio provide affordable and reliable broadband services.
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