Best Foot Forward

With its bold designs and innovative approach, Ludic, an Ahmedabad-based footwear-first lifestyle brand, has rapidly carved a niche in India's fashion landscape.

- RESHMI CHAKRAVORTY

As the IPL season heats up, Ludic has not only become the official footwear partner for the Chennai Super Kings (CSK) for the 2025 and 2026 IPL seasons but has also made its Hyderabad debut with a physical retail presence in Broadway, Jubilee Hills. I spoke with Ishit Jethwa, founder of Ludic, about the brand's expansion, design philosophy, and more.

Tell us about the collection in Hyderabad at Broadway.

This is our first offline collaboration for Ludic and we're really excited about partnering with one of the prominent names—Broadway. The collection here is a curated mix of some of our bestsellers across footwear and apparel. Hyderabad's sneaker and streetwear culture is evolving rapidly, and we wanted to ensure our products seamlessly fit into this fashion-forward landscape. Expect versatile designs, bold aesthetics, and the signature Ludic comfort that sets us apart.

According to you, how's the footwear market in Hyderabad?