Breaking the Script in Cinema's Power Circle

Swetha Menon's election as the first woman president of the Association of Malayalam Movie Artistes (AMMA) is more than symbolic. It signals a long-overdue shift in a male-dominated industry long accused of apathy toward gender justice.

- RAJESH RAVI

That she replaces a towering figure like Mohanlal only amplifies the weight of the moment. After years of being at the periphery of institutional power, women in Malayalam cinema finally have a voice at the very top and it belongs to someone who has never shied away from speaking her mind.

The election, held in Kochi, was closely fought. Swetha edged out veteran actor Devan by just 21 votes. Out of 506 eligible members, 298 cast their ballots.

The results weren't just about Swetha's win. They reflected a broader change. Alongside her, three other women secured key posts: Kukku Parameswaran was elected General Secretary, defeating actor Raveendran, and actors Lakshmi Priyaa and Jayan Cherthala became vice presidents. This reshaped AMMA leadership is being seen as a response to years of discontent from within the industry, especially after the fallout of the 2017 actress assault case and the release of the Hema Committee report in 2024.

Swetha's win didn't come without friction. Days before the vote, a legal complaint accused her of profiting from "obscene" content, a charge widely seen as a smear campaign. But the attempt backfired, reinforcing her reputation as someone who refuses to be silenced or shamed.