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Wine in the Mountains
The Morning Standard
|November 17, 2024
A marathon runner and his business partner are planning to surprise oenophiles with Bhutanese wines by blending modern methods with ritualistic resonance
Michael Juergens was pleasantly surprised when he went to Bhutan to run a marathon. "I was taken aback to see how fertile the valleys were. So I naturally assumed the country had wineries," recalls the senior partner at Deloitte and a certified sommelier. Surprised to realise there weren't any, he wrote a white paper on why and how Bhutan could grow world-class wine, and sent it to the government. The government was so interested in his proposal that it decided to donate the land and partnered with him on the project.
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