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Mass Market Magic!
The Morning Standard
|March 30, 2023
Honda Motorcycle and Scooter India launched its most affordable and fuelefficient motorcycle in India, creating a new paradigm in mass mobility
THE Honda Shine brand is already an undisputed leader in the 125cc motorcycle segment and now, with the launch of Shine 100, it is marking its presence in the 100cc basic mass commuter category. The Shine brand is a testimony to the trust, reliability, and advanced technology it offers to its customers.
The launch of Shine 100 is a major milestone for Honda, as it marks the brand's entry into the affordable motorcycle segment, which is the most competitive market in India. The motorcycle is developed with as many as 12 patent applications for the enhancement of reliability, ensuring that the customer gets the best product in terms of performance and durability.
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