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CCI Orders Anti-Trust Probe Against Asian Paints

The Morning Standard

|

July 02, 2025

The Competition Commission of India (CCI) has ordered an investigation against Asian Paints for allegedly abusing its dominant position in the market for manufacturing and sale of decorative paints.

- ENS ECONOMIC BUREAU @New Delhi

The direction follows a complaint filed by billionaire Kumar Mangalam Birla's Grasim Industries (Birla Paints Division), which allegedly accused market leader Asian Paints of engaging in exclusionary practices aimed at stifling its entry and growth in the Indian decorative paints segment.

Birla Opus Paints has also accused Asian Paints of putting restrictive clauses with its distributors, discouraging them from selling products of Birla Paints.

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