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Bonding over melodies beyond manifestos
The Morning Standard
|January 31, 2025
Campaign trail turns into cultural fest
BARELY few days ahead of the election, political parties are leaving no stones unturned and hitting the right notes—literally. The city's bustling streets and vibrant intersections are no longer just filled with speeches and slogans, but with beats, melodies, and the electrifying presence of pop artists.
From Punjabi to Bhojpuri and Haryanvi music, the campaign trail has transformed into a cultural fest, drawing thousands of young voters to 'Mini-Election Concerts'—a new-age formula for political outreach.
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