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A Survival Strategy for Shocks and Setbacks

The Morning Standard

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April 13, 2025

MILLENNIALS AT WORK

- Utkarsh Amitabh

On a quiet Monday morning, you pour your coffee and check your phone only to be hit with headlines of another global market plunge. More than $5 trillion wiped out over the week. Another crisis. Another wave of uncertainty.

In his 2017 letter to shareholders, Warren Buffett wrote: "There is simply no telling how far stocks can fall in a short period." But should a major decline occur, he continued, "heed these lines" from Rudyard Kipling's classic poem If, circa 1895.

"If you can keep your head when all about you are losing theirs... If you can wait and not be tired by waiting... If you can think and not make thoughts your aim... If you can trust yourself when all men doubt you... Yours is the Earth and everything that's in it."

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