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How Trump's business ventures conflict with his presidential duties

The Mercury

|

July 08, 2025

PRESIDENT Donald Trump just launched a fragrance called Trump Victory 45 - 47, part of the "Fight Fight Fight Collection".

- DONALD MACKAY

How Trump's business ventures conflict with his presidential duties

The lid of the $249 (R4 427) bottle is a (obviously) gold statuette of Trump, tummy flat, shoulders back, looking like the Oscar for Best President in the World Ever. You get $100 off if you buy two.

The President's fragrances, for there is one for boys, one for girls, is "For Patriots Who Never Back Down, Like President Trump. This Scent Is Your Rallying Cry In A Bottle.

Featuring Trump's Iconic Image And Raised Fist, This Limited-Edition Cologne Embodies Strength, Power, And Victory." And yes, the first letter of every word is capitalised.

Since Trump took office, the Trump Store launched 168 new products, including clothing, hats, BBQ snacks, pickleball racquets, coffee cups, earrings, a beer bucket, pet food bowls, ice cream scoops and a hip flask.

You can also buy sneakers ("Trump Won") on the side), luxury watches, with the Trump Victory Tourbillion selling for $100 000. There are coins ($3 645 for the "Victory Gold Medallion"), Trump Bibles (KJV version of the bible, the Constitution, the Bill of Rights, the Declaration of Independence, the Pledge of Allegiance and most importantly, the handwritten chorus of Lee Greenwood’s song “God Bless the USA”).

And let us not forget the $TRUMP meme coin, which netted the Family Trump hundreds of millions. The top 25 "investors" spent over $111 million to secure exclusive perks such as a VIP dinner with Trump.

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