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Promotion sees Cats' revenue quadruple
The Journal
|November 01, 2025
AND CLUB PROMISE OF FURTHER RICHES TO COME
SUNDERLAND’S commercial revenues have quadrupled since promotion to the Premier League, with the promise of further riches to come.
The club will earn more than £100m in broadcast revenue this season, but it is the promotion which has had the greater impact according to a report from the club’s chief business officer David Bruce.
Bruce, who joined the Black Cats from a role in the MLS in 2023 and has since been promoted to his current role, discussed Sunderland's growth in an interview with US outlet Sport Business Journal.
It shows a significant boost to revenue in the Premier League as well as from broadcast rights, which will earn the club in excess of £100m this season alone.
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