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Is expensive SPF really worth it?
The Journal
|June 02, 2025
DERMATOLOGISTS AND SUNCARE EXPERTS REVEAL HOW MUCH YOU SHOULD REALLY SPEND ON SPF... BY LARA OWEN
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WHEN it comes to sun protection, it can be tempting to go for the luxe bottle that sits beautifully on a bathroom shelf.
The promises of silky textures, chic packaging and designer branding might make high-end SPFs seem like the pinnacle of skincare but are they actually better? Or are we just blinded by the Instagram-worthy marketing?
Dermatologists and suncare experts weigh in on what you're really getting when you invest in a premium sunscreen and what to look for if you want performance over polish.
Function vs finish
It's no question that affordable SPFs are just as effective at protecting your skin from the sun as high-end ones.
"Affordable SPFs from trusted brands can offer excellent protection and meet the same safety standards as high-end options," says consultant dermatologist at the Cadogan Clinic, Dr Sophie Momen.
"Pricier products may offer more luxurious textures, faster absorption or finishes that feel better on the skin, but in many cases, you're just paying for branding and marketing, rather than superior protection."
However, the formula and level of protection is incredibly important.
Premium products often boast more advanced UVA protection and skincare actives and may avoid cheaper chemical filters linked to health concerns.
"There is also a possibility that the price can reflect the type of UV filters used in a formula to protect you," explains Ultrasun's Abi Cleeve, founder of SkinSense.
Ingredients that justify the investment
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