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Devine inspiration for ‘streetwear with soul’
The Journal
|June 03, 2025
DESIGNER who has worked with the likes of TV presenter Maya Jama and singer-songwriter Dua Lipa is gaining recognition on the global fashion scene.

And now Genevieve Devine has launched an international menswear collaboration. Her eponymous label, known for its commitment to sustainability, has created its first-ever menswear capsule collection in Japan.
The three-way collaboration - with cult British streetwear brand Gimme 5 and Tokyo-based NEXUSVII - features hand-crafted bomber jackets made in her London studio, shipped exclusively for sale in Tokyo.
Genevieve, who went to school at Dame Allan’s in Newcastle, took a foundation in art course at Newcastle College and Fashion Design at Northumbria University. She then went on to complete an MA in Fashion at world-renowned London art school Central Saint Martins.
Speaking about the launch, Genevieve said: “This is my first foray into menswear. It's energising to do it through a transnational project with two iconic labels.
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