As revenue slumps, it's hard to cheer for Dyson's founder

Not only are they bragging about “record volumes” of products being sold, they also filed a total of 238 patents last year - compared to the 231 in 2023 - aimed at “protecting new innovations globally”.

- JAMES MOORE

But when you look at the figures that actually count - you know, the ones involving money - things were far from pretty, with a slump of half a billion, to £6.5bn.

All this begs the question: How will “new wet and dry floor cleaning technology, robotic technology and purification technology, as well as complete reinventions of our hair dryer and vacuum cleaner formats” save them?

Hanno Kirner, Dyson’s CEO, blamed “one-off issues” for the fall in revenues, including “adverse currency fluctuations”. Who knows what the others were?