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Craft retailer hails 'Tom Daley effect' as sales rise
The Herald
|January 28, 2026
THE craft retailer Hobbycraft has revealed that growing interest in crochet and knitting helped to spark stronger sales in the run-up to Christmas.
The retail chain also reported increased demand for Christmas decor and DIY advent calendars as it hailed “strong trading”.
The crafts and hobby retailer, which was bought by Modella Capital in 2024, reported that total revenues lifted by 6.3% over the six weeks to December 28, compared with a year earlier. Online sales lifted by 13.8% on the back of strong sales of its core crafting and hobby products.
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