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Valentine's Day: A Bright Spot in Flat February for Retailers
The Guardian
|March 11, 2025
A surge in Valentine's Day gift buying brought relief for retailers last month amid February's "grey days" as consumers held back spending on big-ticket items, according to industry figures.
Jewellery purchases linked to Valentine's celebrations were one of the highlights of an otherwise lacklustre month when sales inched ahead, the British Retail Consortium (BRC) said.
The enduring demand for health and beauty products and technology, including tablets, computers and mobile phones, also kept tills ringing, the industry body said, offsetting falls in clothing and footwear.
Total UK retail sales increased by 1.1% year on year in February, above the 12-month average growth of 0.8%, the BRC-KPMG retail sales monitor found.
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