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Supermarkets' big discounts on vegetables lambasted
The Guardian
|April 19, 2025
Supermarkets have been criticised for using vegetables as the latest weapon in their burgeoning price war, charging as little as 8p a bag in an attempt to lure shoppers over Easter.
Growers said they feared the massive discounts, which were also deployed at Christmas, could permanently devalue their products.
Asda and Aldi are charging 8p for a 2kg bag of potatoes. Tesco and Sainsbury's are charging 15p for the same product for loyalty card holders, compared with normal prices of about £1.35 or as much as £2.50 for branded Albert Bartlett potatoes. Bags of carrots, broccoli and other veg including courgettes are also included in the promotions.
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