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'No evidence' Hundred has lured fans to other formats
The Guardian
|August 01, 2025
Richard Gould, the England and Wales Cricket Board's chief executive, has admitted his organisation has no evidence that new fans attracted by the Hundred have gone on to attend other forms of the game.
Richard Gould, the England and Wales Cricket Board's chief executive, has admitted his organisation has no evidence that new fans attracted by the Hundred have gone on to attend other forms of the game. The ECB has long boasted that the tournament has attracted a different audience to existing formats.
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