Money hacks How to use AI wisely to help you get a new job

The fear that artificial intelligence (AI) will replace millions of jobs is widespread.

- Harriet Meyer

Supercharge your research But equally, in today's tough job market, not using AI wisely as part of your search could mean you miss out. It's a tricky balancing act to harness the technology's power without losing the human touch.

You can use AI models such as ChatGPT and Perplexity to research employers, competitors and industry trends before applying for a job.

Hannah Salton, a careers coach, says some of her clients have used AI to find out more about companies, allowing them to "gain insights into culture, competitors and market positioning. It can also help identify SMEs [small and medium-sized enterprises] to apply to or network with."

She says: "For example, you can ask ChatGPT to suggest SMEs with marketing teams based in your city if that's who you are targeting. However, AI models aren't always accurate, so cross-check your results using other sources."

AI can also be used to help you to spot shifts in your industry and identify the skills needed to future-proof your career.

For instance, JobsGPT, a tool from SmarterX, can analyse how a role in your industry is evolving, breaking it down into specific tasks and assessing which parts are most exposed to automation. This could help you work out if there are skills you need to acquire, or whether you should consider moving into a more in-demand area.

Eloise Skinner, a careers coach, says her clients also use AI to find industries and roles that match their skills and values, helping them to think beyond the jobs they would normally consider. Jobseekers can ask ChatGPT and Perplexity to suggest roles that align with their skills, passion and experience, for example.