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A Pricey Lunch? Lettuce See, Says Pret With Its £12.95 Salad
The Guardian
|July 09, 2025
Pret a Manger prompted social media outrage two years ago with its £7.15 "posh" cheese and pickle baguette, so it may be bracing itself for a possible backlash after unveiling a new "premium" lunchtime salad that costs "from £12.95".
The sandwich chain told the Guardian that in response to "a shift in what customers want from lunch", it was launching four new "super-sized" salad offerings - three of which cost more than the purported psychological £10 "maximum price" that many are willing to pay for a takeaway lunch.
With growing numbers of employers raising their office attendance requirements, the "grab and go" lunch market is bigger business than it has been in recent years.
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