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Year-long tourism activities: A must

The Freeman

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January 10, 2026

The Grand Sinulog Celebration is still a week from now, yet, reportedly, hotel occupancy in Cebu City is in near full capacity.

- Fidel O. Abalos

If it goes beyond Cebu City’s capacity, we can always expect a spatial spillover effect in the neighboring LGUs. Certainly, they (other LGUs) will be more than willing to accommodate them. Undeniably, that’s great news.But, wait, these arrivals might be here as early as today as Cebu City starts the festivities with the Sinulog sa Dakbayan. Yes, absolutely, the deafening drums will start to roll and the energizing beats will begin to tickle everyone’s foot and buttock again. Truly, a lot more can be expected as the celebrations and competitions heighten towards next Sunday.

Then, as usual, the day after, the deafening drums are muted, the energizing beats dissipates and the equally revitalized crowd degenerates. That unequivocally means that the tourist-drawing week-long Sinulog 2026 revelries shall be finally over. Such is the reality of the Sinulog festivities as far as our tourism initiatives are concern. It gives us a week bounty. Considering that a year has fifty-two weeks, it simply means, a week of abundance and fifty-one weeks of scarcity.

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