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Tourism: We have to do more
The Freeman
|January 17, 2026
Recently, the US dollar was on the rise again against our peso.
So, depending on which side of the political divide someone belongs, he or she will always have something to say. The fact though is that, as the USA continuously improves its economy, the dollar goes with it. As it gets stronger, expects that hot moneys placed in different parts of the world (the Philippines included) shifts to the US dollar being the world’s safest currency. So that, in the Philippines, in particular, as hundreds of millions of US dollars move out, it shall get stronger against our peso.
Absolutely, exporters, BPOs and OFWs will rejoice in such appreciation. Likewise, to some foreigners awash with US dollars, we shall become an inexpensive destination. Therefore, tourism may be able to cash in, in this respect.
Expect, therefore, an influx of foreign tourists in the island the whole week as Cebu City ushers in the mother of all festivals, the Sinulog. A week-long celebration that attracts not only performers from all over the country but domestic tourists as well. Undeniably, businesses in Cebu will have a windfall. Sadly, unlike other countries which are cashing in throughout the year, in us, we only experience it for a week. Therefore, we have to do more.
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