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THE REBIRTH OF STYLE: VISION EXPRESS REINVENTS ITS FLAGSHIP STORE

The Freeman

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August 03, 2025

Prescription glasses and eyewear retailer

Vision Express recently celebrated a milestone in the grand opening of its reinvented flagship store in SM City Cebu.

Located at the Upper Ground Level of the Northwing, the new Vision Express carries the location's reputation as the leading premium optical retailer in the Philippines, bolstering its standing as the trusted destination for fashion and superb style, and a pioneer of innovative eyecare services.

Smarter Technologies, Greater Vision

A key highlight in the new Vision Express SM City Cebu is the Virtual Styling Studio, a first-of-its-kind innovation that guides customers in selecting eyewear that fits them best through facial analysis and personalized color matching.

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