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PFA revives exec training amid rising franchise costs
The Freeman
|March 17, 2026
The Philippine Franchise Association (PFA) is reviving a flagship executive training initiative ahead of its annual industry gathering, as franchise operators grapple with tighter margins and rising operating costs.
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The group said it will stage the Certified Franchise Executive (CFE) Program, a globally recognized credential under the International Franchise Association April 21-22 at the Asian Institute of Management Conference Center.
The training will run alongside Franchise Asia Philippines 2026 Philippines 2026 Conference and Expo, scheduled April 21-26 at the SMX Convention Center Manila.
The two-day program is positioned as a strategic leadership course aimed at helping franchisors and franchise executives navigate an increasingly complex cost environment, while strengthening financial discipline and expansion planning.
Focus on financial coaching and expansion strategy
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