NRCE 2025: Shaping retail sector's AI-powered future
The Freeman
|June 21, 2025
As digital transformation continues to reshape the global retail landscape, the Philippine Retailers Association (PRA) is set to convene the country's largest gathering of retail professionals at the 31st National Retail Conference and Expo (NRCE) on July 31 to August 1, 2025, at the SMX Convention Center Manila.
Now on its third decade, the NRCE serves as a barometer for the industry’s evolving priorities—this year zeroing in on innovation, artificial intelligence (AI), and leadership resilience as catalysts for sustained growth.
According to PRA, thousands of stakeholders, including entrepreneurs, executives, and technology experts, are expected to attend the two-day event designed to equip the sector with actionable strategies amid rising market volatility and shifting consumer behavior.
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