Jaipur Rugs, knot just craft

From rural Rajasthan to global design capitals, Yogesh Chaudhary maps this trajectory

- Mitrajit Bhattacharya

Walking into the Jaipur Rugs headquarters in Jaipur feels less like entering a corporate space and more like stepping into a living archive of craft. Spread across thoughtfully curated displays of vintage minimalist maximalist, designer and a dozen other styles, the space reveals the quiet story of what the brand stands for. Of preserving and evolving the 2500-years-old weaving tradition of rug making. What began in 1978 with two looms in a modest home in Rajasthan has evolved into an international design-led brand with stores in Milan, Dubai, London, and Singapore, and a clientele that includes some of the world's most prestigious hotels.

Founded by Nand Kishore Chaudhary and now driven globally by his son Yogesh Chaudhary, Director, Jaipur Rugs, the company's journey is not merely a business success story. It is a narrative of social reform, women's empowerment, design innovation, and sustainability.

Forty thousand artisans, 50 collections, over 90 countries, and 12 stores, Jaipur Rugs continues to lead quiet revolutions in hand-crafted luxury, rooted in sustainable and ethical practices. In a candid chat with Yogesh Chaudhary, we find out how the brand is doing more than just selling rugs.

Bold beginning in Churu