Beyond the Runway

At a time when sustainability risks becoming a buzzword and fashion weeks often resemble spectacle without substance, Anita Dongre continues to play the long game.

- Sumita Bagchi

Of shaping the narrative of Indian fashion towards intention and meaning. With her latest show Bewild 2026° Fashion for Good' fundraiser, staged at Vadodara's majestic Lukshmi Vilas Palace and co-hosted by Maharani Radhikaraje Gaekwad, she didn't just present a collection; she reinforced a worldview set from an ideological destination that holds a long lineage. One where Indian luxury is rooted in craft, care, and community, demonstrating that fashion is not divorced from responsibility, and where scale does not dilute soul. The second edition of Rewild 2026, showcasing the Spring/Summer 2026 collection, arrived as both provocation and proof that Dongre continues to walk the talk on sustainability and responsible fashion.

This comes at a moment when Dongre's business itself reflects the scale of her influence: the Anita Dongre Group today spans multiple labels, employs thousands across its supply chain, works with artisan clusters in several Indian states, empowering women, and retails through hundreds of points of sale in India while exporting to several countries. As Indian fashion finds new confidence on the global stage, Dongre has steadily expanded her footprint with international flagships-New York City, Dubai, and Los Angelesbringing Indian craft into conversations around luxury and conscious consumption.