WINNING WAYS

An all-new brand entering India and cracking the market is a big deal. And VinFast seem to have charted a course to success

- Jim Gorde

Every fairy tale has a beginning. And that’s only the start of the adventure. There is growth, expansion, and evolution, all of which come from a buildup, some dark forest sections in between, and the learnings and changes from going through it all firsthand. Being prepared for this adventure is crucial. And the Indian market can provide experiences along similar lines. Having a plan of action and a credible model lineup is only the beginning. Here is what the homegrown automotive brand from Vietnam is all about.

Legacy and ecosystem

Founded in 2017 by Vingroup, the largest private enterprise in Vietnam, VinFast rapidly became popular in their home market, paving the way to a global presence. Their world-class manufacturing facility broke ground in September 2017 and was inaugurated in June 2019—just 21 months—making a clear testimony to their commitment. VinFast’s origins as a part of Vingroup mean access to an enviable list of subsidiaries which help no end in creating a cutting-edge, integrated mobility platform. From VinES energy solutions and VinAI artificial intelligence research to VinSchool and VinUniversity in partnership with the Cornell University and the University of Pennsylvania, Vingroup encompasses all major field and enables a complete ecosystem of success.

Manufacturing excellence