Fashionably global

Neil Sonawala and Zen Diamonds rope in Jennifer Lopez as their global brand ambassador. Neil shares his journey and more

- Shruti Pandit

For Neil Sonawala, Zen Diamond is that 25-year-old baby which he has been nurturing for one year in India. “True,” says Neil, Managing Director, India, Zen Diamonds. “Though Zen Diamonds has been around for 25 years, its presence in India is just about a year old.”

Today, Zen Diamonds has caught the eyeballs of the world by signing Jennifer Lopez as their Global Brand Ambassador. “India represents an incredibly dynamic market where heritage meets modern aspiration. With our expanding retail presence, strategic partnerships, and global collaboration with Jennifer Lopez, we are shaping a new era of contemporary luxury for Indian consumers,” Neil elucidates with pride. Having said that, one must not underestimate or underplay Neil's long association with diamonds and jewelry.