Automation and digitalization

...the core of HANNOVER MESSE

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Artificial intelligence (AI) is a key technology for the competitiveness of Germany and Europe.

Applying AI to manufacturing is fundamentally changing company processes and business models, thereby enabling competitive, efficient, and intelligent production. At the upcoming HANNOVER MESSE, AI will be a recurring theme throughout all the halls, and will play a central role on almost all stands. Tech companies such as AWS, Microsoft, SAP, Schneider Electric and Siemens as well as technologically leading SMEs such as Beckhoff Automation, Emerson/Aventics, Festo, Hiwin, IBG, ifm electronic, Harting, Lapp, Pepperl+Fuchs, Phoenix Contact, Pilz, Rittal, Schaeffler, SEW-EURODRIVE and Wittenstein will be showcasing their innovative developments and practical solutions.

“Automation and digitalization are moving closer together both physically and in terms of content. The trade fair is thus following a clear trend: there is increasing software and hardware convergence in the industry - from AI-driven robots to data-based manufacturing optimization and digitized supply chains,” says Hubertus von Monschaw, Global Director Trade Fair and Product Management HANN-OVER MESSE at Deutsche Messe AG. “The new hall structure makes apparent what has long been a reality in the factories.”

The field of automation encompasses sensor technology, industrial communication, embedded solutions, electric drive technology, and motion control, among other areas. These core areas form the backbone of modern Industry 4.0 solutions. A new addition is the topic of production technologies for the defense industry.

Defense production area