AI-generated deepfakes on govt radar

Stringent IT rules in offing; moots labelling, markers for contents

- Business Desk

In a bid to curb user harm from AI-generated deepfakes and synthetically produced content, the IT Ministry has proposed draft amendments to IT rules that mandate labelling and prominent markers to ensure users can distinguish synthetic and authentic content and mooted greater accountability for major social media platforms ..

With the increasing availability of generative AI tools and the resulting proliferation of deepfakes, the potential for misuse of such technologies to cause user harm, spread misinformation, manipulate elections, or impersonate individuals has grown significantly, the IT Ministry said, reports PTI.