500 Million Reasons To Go Regional

In India's digital boom, 68% of users won't engage unless you speak their language.

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India's digital transformation is being driven by a linguistic revolution. As internet access expands beyond metro cities into smaller towns and rural areas, regional language content has evolved from a nice-to-have feature into a critical business imperative.

The numbers tell a compelling story: India's internet user base reached 886 million in 2024 and is projected to exceed 900 million by 2025, with nearly 98% of users accessing content in Indic languages. Rural India now leads this growth with 488 million users, accounting for 55% of the total internet population. A 2024 IAMAI and Nielsen study reveals that 68% of Indian internet users prefer content in their native language, signaling a fundamental shift in how brands must communicate.

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