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RCPL launches TN’s iconic personal-care brand Velvette
The Free Press Journal - Bhopal
|October 10, 2025
FMCG firm Reliance Consumer Products Ltd (RCPL) on Thursday launched Tamil Nadu's iconic personal-care brand Velvette in a new avatar.
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The FMCG arm of Reliance Industries acquired the brand license in February 2025.
RCPL launched Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family in the premium personal care products range, according to a company statement.
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