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The Kachori Story Brings India's Iconic Snack Back to the Forefront With a Contemporary Twist
The Daily Guardian
|June 11, 2025
The Kachori Story is not just a brand; it's a movement.
The Kachori Story is not just a brand; it's a movement. A new-age QSR concept built to celebrate the timeless appeal of kachoris, the brand brings together age-old recipes and modern culinary innovation in a format that resonates with today's fast-paced, food-loving generation.
Co-founded by Jai Agarwal and Yash Chandak, two passionate entrepreneurs with deep roots in the Indian snacks industry. The concept was born out of a desire to revive a snack deeply embedded in India's cultural and emotional fabric.
The idea took shape during the pandemic, when co-founders Jai, Yash, and advisor Deepak Agarwal began exploring India's lesser-documented kachori traditions. What followed was a three-year research and development journey—traveling across cities, lanes, and households, decoding how each region folds, fills, and fries its kachoris.
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