A consumer powerhouse for future entrepreneurs

Did you know that India is home to over 600 venture-funded direct-to-consumer (D2C) startups?

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Imagine a market of over 1.3 billion people, increasingly inclined toward brands that speak directly to them. Every year, more ambitious founders enter this space, eager to build brands that cater to India's vast and diverse consumer base.

With a favourable market environment and venture capitalists (VCs) actively seeking promising D2C businesses, the opportunity is clear—India's consumer market is fertile ground for growth, benefiting both startups and investors alike. So, what makes this landscape so appealing, and how can new D2C brands stand out?