A BOOZY BREW-OFF WITH SIMBA

Summers call for something chilled and boozy, and what's better than a craft-ed, home-grown beer, right?! So, to know more on what's defining India's craft beer scene, we spoke to Ishwaraj Singh Bhatia, Chief Operating Officer and Co-Founder of Simba Beer and ZigZag Vodka. Read on as he shares more on this movement and how the brews are getting flavored!

- SANJANA CHAWLA

Q. Can you tell us about Simba Garage and how it is positioned as a 'playground for experimental, small-batch brews'?

A. Simba Garage is a bold initiative that unites India's top craft brewers to experiment, innovate, and create exceptional, small-batch beers—making cutting-edge brewing accessible to a broader audience. At Simba Garage, we're all about creating something special with craft beer.

Our vision is to make it a space where collaboration, creativity, and bold ideas come together to push the boundaries of what beer can be. It is like a playground for brewers. We bring together some of the most exciting names in the craft beer world to experiment and create one-of-a-kind brews. Our focus is on showcasing the incredible talent and creativity in India's craft brewing scene. By collaborating with independent breweries, we're shining a light on the innovation and passion that makes this industry so special.

Q. Are there any specific regional ingredients, flavors, or brewing techniques used to translate this new brew into a scalable, market-ready product?