Toyota ups SA market share

Toyota South Africa Motors (TSAM) posted a strong sales performance for August, despite increasing competition from Chinese car companies, with the Japanese-owned group achieving a year-to-date monthly sales record of 13,276 units.

- Terri-Ann Brouwers

The record means that Toyota increased its overall SA industry market share to 25.6%.

The company's performance is consistent with automotive business council Naamsa's monthly sales report, which showed overall new vehicle sales jumped 18.7% year-on-year to 51,880 units in August—the highest level since October 2019. Dealer sales accounted for 83.3% of total volumes.

"It is fascinating to see new vehicle sales soaring to pre-Covid levels," commented Leon Theron, senior vice president for sales and marketing at TSAM.