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Tourists follow rapper
The Citizen
|July 18, 2025
PUERTO RICO RESIDENCY: BAD BUNNY CALLS ON VISITORS TO 'SHOP LOCAL'
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The day before Puerto Rican rapper Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local.
The ethos is core to his 30-show concert series in San Juan which, after nine performances exclusive to residents, will open up to fans from elsewhere — what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism.
"It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico.
The organisation conservatively estimates the residency will bring in some $200 million (about R3.5 billion) to Puerto Rico over the three-month run, which falls during the typically less-trafficked summer months.
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