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Sound safety net for future

The Citizen

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September 04, 2025

WAY TO GO: INDEPENDENT INVESTMENTS CREATE A LIFE NOT TIED TO UNCERTAIN END

- Nerina Dreyer

Many South Africans delay or neglect saving for retirement because they plan to build wealth elsewhere – often through starting a business or investing in property. The younger generation has added a new angle: building wealth by becoming influencers, content creators, or social media personalities.

While these paths can generate quick income and, in some cases, impressive success, they are just as uncertain and high-risk as running a business.

Career is not retirement plan Entrepreneurs often assume their business will one day fund their retirement.

Markets change, algorithms shift and audiences move on. Independent investments are the safety nets that ensure your future isn't tied to one uncertain outcome.

Diversification is key Placing all your wealth in one area – whether that's a single business, property or a digital career – is risky.

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