Inside South Africa's online betting behemoth Betway

Betway, owned by NYSE-listed Super Group, says it built a “market leader position” in the South African market in just eight years, versus some of its competitors who have been active for two decades.

- Hilton Tarrant

This was revealed at a recent investor day held in London.

A source within the gaming sector told Moneyweb the top two positions are held by Betway and Hollywoodbets, which together command a substantial share of the market.

Betway has what it terms “podium positions” (top three) in seven of its eight markets in Africa - the only one where it doesn't is Nigeria.

Africa is a huge market for Super Group, which acquired Betway in 2010.

In the first half of 2025, it generated $420 million in net revenue (roughly R7 billion) from these eight markets.

It has been active on the continent for 10 years (it launched in Kenya and Uganda in 2015, with Ghana following a year later, and Nigeria and South Africa in 2017), with approximately 1 000 employees dedicated and focused on Africa (out of 3 000 globally).