However, while forecasted results are expected to reach record levels, aided by the weak yen currency, the company still confronts significant challenges in key markets. In China, it faces intense pressure from a fierce price war, while in the US, consumers are dealing with the repercussions of higher borrowing costs.
Globally, it has felt the pinch of growing competition from Chinese rivals rapidly expanding production of low-priced vehicles.
Meanwhile, a safety test scandal at its Daihatsu compact car unit has hurt sales in Japan and the Toyota group's reputation for quality and safety.
Esta historia es de la edición May 08, 2024 de The Business Guardian.
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