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Top 4 UPI apps account for over 95% of transactions
The Business Guardian
|September 06, 2023
The landscape of digital payments in India is witnessing a significant transformation, with fintech payment apps dominating the market, capturing a substantial portion of Unified Payments Interface (UPI) transactions.
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According to a recent report by Bernstein, a global wealth management firm, the top four UPI players, including Paytm, PhonePe, and Google Pay, collectively command a staggering 95 percent share of UPI transactions. This shift has reshaped the dynamics of the payments industry, with traditional banks having a limited presence in UPI transactions.
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