The Dominance of Video and Interactive Content

Did you know that in 2024, people consumed an average of 17 hours of online video each week (a whopping 84% increase from 2019) (Wyzowl, 2024)?

- (Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media)

81% of marketers claim that it cuts through the noise and generates attention far more effectively than a static format (Demand Metric). Additionally, videos produce 1200% more social shares than text and image posts, expanding reach and engagement. And video also boosts conversions - landing pages with video content can experience up to 80% improvement compared to traditional pages.

These numbers show a clear change in the way we are engaging online with audiences, or using immersive and participatory content. With audiences becoming more discerning, the shift from passive viewing to active interactivity is not just an evolution of viewing but also a fundamental shift for brands in how they create communication, build trust, and ultimately drive action.