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Social media firms gained $11B in ads from minors' engagement in 2022
The Business Guardian
|January 01, 2024
Social media giants, including Instagram, X (formerly Twitter), and Snapchat, collectively amassed nearly $11 billion in advertising revenue in 2022 from users under 18, according to a recent study based in the United States.
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The research team, led by the Harvard T.H. Chan School of Public Health at Harvard University, revealed that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok, and YouTube was attributed to young users. Notably, among users aged 12 and under, YouTube led in ad revenue with approximately $1 billion in 2022, while among those aged 13-17 years, Instagram generated the highest revenue of about $4 billion. TikTok derived $2 billion, and YouTube earned $1.2 billion from users aged 13-17 in the same period, suggesting significant financial incentives for these platforms to delay meaningful steps in protecting children from the potential harms of social media use.
Esta historia es de la edición January 01, 2024 de The Business Guardian.
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