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Rethinking urban waste

The Business Guardian

|

June 29, 2025

India's urban centers are grappling with an escalating waste crisis, exacerbated by rapid urbanization, consumerism, and inadequate waste management infrastructure.

- SHARANPREET KAUR

Rethinking urban waste

Traditional linear models of consumption: take, make, dispose have led to unsustainable waste generation, overwhelming landfills and polluting ecosystems. In response, a paradigm shift towards a circular economy (CE) is gaining momentum, emphasizing resource efficiency, waste minimization, and sustainable design. However, the success of this transition hinges not only on technological advancements but also on profound social and behavioral changes. This article explores how fostering a culture of circularity can drive India's urban waste transformation, focusing on community engagement, policy frameworks, and innovative practices.

A circular economy is an economic system aimed at eliminating waste and the continual use of resources. It contrasts with the traditional linear economy by promoting practices that extend the lifecycle of products, encourage reuse, and minimize resource extraction. In India, the concept of circularity resonates with traditional practices such as repairing, reusing, and recycling, which have been integral to various communities for centuries. These cultural practices provide a strong foundation for adopting circular economy principles in urban settings.

Transitioning to a circular economy requires more than infrastructural and technological upgrades; it necessitates a shift in societal attitudes and behaviors towards waste. Public participation is crucial in waste segregation, recycling, and adopting sustainable consumption patterns. Initiatives like the Swachh Bharat Mission have made strides in promoting cleanliness and waste management awareness. However, for lasting impact, these efforts must be complemented by education campaigns, community involvement, and incentives that encourage responsible waste practices. Across India, numerous community-driven initiatives exemplify the potential of grassroots movements in waste management.

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