Pharma Franchising: A Win-Win Model for Entrepreneurs and Healthcare Access

In the past few decades, healthcare franchising has developed into a viable model of business that motivates entrepreneurs and at the same time improves the availability of healthcare services in different regions.

- TBG NETWORK

The demand for healthcare services in India is increasing due to more people suffering from chronic diseases, increases in health awareness, and the need for rural healthcare services.

The pharma franchise model seems to provide a credible solution in a scalable and impactful manner.

As the name suggests, a pharma franchise enables individuals and entities to buy the right to market and sell pharmaceutical products authorized in the name of a licensed pharma company.

The franchisor supplies the products, performs quality control, and is responsible for providing marketing aid.

The franchisee does the local marketing and distribution of the goods.

The business model offers a very low barrier of entry for prospective entrepreneurs because the intent does not possess to manufacture the goods, any exorbitant capital injection, or R&D infrastructure.

This model has a multitude of advantages from the entrepreneur's perspective.

It enables them to operate autonomously within their territory while simultaneously capitalizing on the reputation of a known pharma brand.