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Mahindra to challenge IndiGo's trademark claim over SUV '6E'
The Business Guardian
|December 08, 2024
Mahindra has announced its decision to challenge IndiGo's claim over the "6E" trademark in court, while moving ahead with branding its new Electric Origin SUV as "BE 6".
The company revealed the BE 6e and XEV 9e electric SUVs on November 26.
Mahindra has filed for trademark registration of "BE 6e" under Class 12 (vehicles), which forms part of its electric vehicle lineup.
The company clarified that the "BE" mark, representing its "Born Electric" platform, is already registered in Class 12 under Mahindra's name and is integral to the BE 6e.
InterGlobe Aviation, the parent company of IndiGo, raised concerns regarding Mahindra's use of "6E."
Esta historia es de la edición December 08, 2024 de The Business Guardian.
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